BuzzFeed is all about the social web, and taking advantage of the viral nature of news. In part two of our “Media Beat” interview with Jonah Peretti, the BuzzFeed co-founder talks about how his company looks at “viral” content.
“If you get a million views by buying the homepage of YouTube, and you paid a million dollars for a million views, that is very different than if you are a kid who made some funny video in your basement and shared it with a few friends, and that spread through word of mouth to millions of people,” Peretti says.
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