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Public affairs maven Gloria Dittus is back for another round of entrepreneurial ventures. Dittus, a founder of both Direct Impact and Dittus Communications will soon find out if the third time really is a charm, announcing today that she has launched Story Partners.

“We strive not to be the biggest public affairs firm, but simply the best,” said Dittus.

Billed as a “game changing public affairs firm,” Story Partners has set up headquarters in Washington D.C. with offices in New Orleans and Birmingham. The firm’s founding team consists of several former Dittus (now FD) folks like FishbowlDC fave Amos Snead, Shelton Jones, Deborah Sauri, and Collier Craft.

SP’s roster also includes Rick Heartsill, Norma Jane Sabiston, CNN alum Jill Neff Watson, Stephanie Fontenot and Kate Cazayoux.

For more info, check out Story Partners’ website here.