Essence Heads To The White House

From Politico‘s Nia-Malika Henderson:

Barack Obama’s election as president is prompting major changes in the nation’s black press, ushering in a series of firsts that editors say will reshape print, Internet, radio and television coverage aimed at African-American audiences.

Essence, the top-selling magazine among black women, will have a full-time White House reporter for the first time. Ebony magazine will add a White House reporter, either full time or as needed. Its sister publication, Jet magazine, will have a weekly two-page Washington report in every issue.

And Black Entertainment Television is scrapping its usual fare of videos and sitcoms for a four-hour live broadcast of Obama’s swearing-in — just as the leading cable network in black households did for both party conventions last summer, and on Election Day. TV One will do the same, airing 21 hours of inauguration coverage throughout the day.

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