Just As We Suspected

The Washington Post’s John Maynard offers a rundown of local sweeps which ended yesterday: “Channel 5 wins the late-night news race. Channel 7 news wins at 5 p.m. among a key demographic. Channel 4 wins just about everything else. Channel 9 struggles but breaks some big stories.”

“And no one’s watching Tony Danza.”

DCRTV elaborates: NBC’s Channel 4′s largest audience is the 11 p.m. newscast with an average of 194,000 viewers — that’s 60,000 more than Channel 9 and nearly double Channel 7. American Idol gives Channel 5 a boost in the most watched late night news with 197,000 viewers tuning into its 10 p.m. newscast.

Channel 7′s 5 p.m. news wins the 25-to-54 demographic, the “local advertisers prize.” Channel 9′s 5 p.m. news was fifth behind the other three newscasts and “Judge Mathis.” Channel 9′s news was third at 6 PM, behind 4 and 7.

Other results from the WaPo:

WTTG’s “The Tony Danza Show” averaged just 9,000 viewers, even worse than its audience of 17,000 during February sweeps.

WDCW’s “The People’s Court” at 10 a.m. averaged more than 50,000 viewers, second only to WRC’s late-morning news.

WUSA’s noon news continues to be No. 1 in the market, this month averaging 85,000 viewers, about 40,000 more than WTTG’s noon news.

Washingtonians’ top choice for national news is NBC’s “Nightly News” at 7 p.m. with 188,000 viewers. At 6:30 p.m., ABC’s “World News Tonight” averages 100,000 and CBS’s “Evening News” 79,000.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.