This afternoon, Mark Plokin will deliver an HD Radio
to White House Press Secretary Robert Gibbs at a 2:45 press briefing and Jim Farley will treat NBC’s Chuck Todd to a similar prize via courier. Why?
Yesterday, when asked about the Limbaugh-Obama issues, NBC White House correspondent Chuck Todd told Joe Scarborough that radio is a “backward looking technology… very 90s…” He says radio “is a dying medium, potentially.” Of course at that very moment, Joe and co-host Mika Brzezinski were about to sprint over to their radio studio to do a two-hour syndicated show, reports Radio-info.com.
And later, White House Press Secretary Robert Gibbs dismissed Limbaughs comments saying he “doesn’t even own a radio.”
See Jim Farley’s response to Todd:
From: Jim Farley
Sent: Thursday, March 05, 2009 11:21 AM
To: ‘Chuck Todd’
Subject: Radio isn’t dying!
While it may be true that NBC tried to kill radio by selling the NBC Radio Network and the NBC owned stations, it failed miserably.
Outside of NBC, radio is alive and well. 93% of Americans listen to radio every week. Radio added three million listeners last year.
Does this sound like a dying medium? WTOP reaches people on FM Radio, AM Radio, HD Radio, worldwide on streaming audio, cell phones and podcasts. Radio and Radio News will migrate to all new platforms because it is versatile. Some wag predicted the end of radio when the first talking motion picture came out. Other wags predicted television would kill radio. Then others said cable would kill radio. Thirty years ago the Buggles sang
“Video Killed the Radio Star.” Other folks predicted satellite radio would kill free terrestrial radio. And yet 93% of all Americans listen to this “dying” medium every week. Check our pulse, Chuck!
Thank goodness you are better at analyzing national politics than technology. We have enjoyed having you on WTOP Radio and look forward to interviewing you again. In the meantime, enjoy the HD Radio we couriered over to your office on Nebraska Avenue today. Remember, the lower level of that building is still haunted by the ghosts of Radio News People Past!
VP News & Programming, WTOP Radio
and the last-ever NBC News Vice President of Radio before Jack Welch sold it