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Posts Tagged ‘Lynda Hammes’

FA Attracts Vast Readership Outside U.S.

Like many websites around town, some like to boast their successes. Foreign Affairs has released a “record-breaking” month for April. Tucked into the release amid all that bragging, however, is a line about their readership — 60 percent of which comes from outside the country. The publication has newsstand buyers in 190 countries.

The other stats speak for themselves. For April they received 1,142,383 visits and 2,295,136 page views.

“We set out to make fresh, relevant, and engaging on a daily basis,” says Lynda Hammes, publisher of Foreign Affairs. “This has elevated our global profile as we attract new online audiences and enjoy increasing repeat traffic from our loyal readers.” Today, nearly 60 percent of visits to come from outside the United States.

The mag attributes its inflated readership to a number of things, one of which is a app that includes “Foreign Affairs on TV,” a collection of essays and video on the foreign policy dimensions of popular television shows like Game of Thrones, Downton Abbey, Boardwalk Empire, and Homeland.

“We spend way too much time watching all this stuff too. So to feel less guilty, we went out and got top experts to produce some Foreign Affairs–quality cultural commentary,” said Editor-in-Chief Gideon Rose.

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The FishbowlDC Interview With Foreign Affairs Publisher Lynda Hammes

Say hello to Lynda Hammes, the new Publisher of Foreign Affairs Magazine. She was formerly deputy publisher and director of digital strategy of the magazine. Her predecessor, David Kellogg, is retiring after 25 years. Hammes nearly pulled the wool over our eyes by having one of her comedy-writing friends answer the questions to this interview. Unfortunately, she says, the responses were too vulgar to submit. Enjoy!

If you were a carbonated beverage, which would you be? I would hope to be Dr. Pepper, not too bubbly and not too sweet.

How often do you Google yourself? Never. I also never, ever tell a lie.

What’s the worst thing you’ve ever said to an editor/boss (or vice versa)? Sure, just run with it – we have insurance.

Who is your favorite working journalist and why? Bobby Cuza from NY1.

Do you have a favorite word? Twitterpated.

Who would you rather have dinner with – MSNBC’s Rachel Maddow, Katie Couric or ABC’s Diane Sawyer. Tell us why. Tough call! I’d go with Diane Sawyer – it would be fascinating to hear about her reporting from North Korea, interviews with Fidel Castro. I also bet that she could file a great piece for Foreign Affairs (Diane, are you reading this?)

The Earth’s human population is dying out and you must save it. You will spend a romantic evening with either CNN’s Wolf Blitzer or FNC’s Chris Wallace (their wives will understand). Who will it be? Ask me the question when my choices are Henry Kissinger, Jim Baker or Zbigniew Brzezinski.

What swear word do you use most often? Zut alors! Cursing in translation is la puta madre.

You’ve just been told the big news: You get to have your own Sunday morning talk show. Who will be on your roundtable? (Pick four journalists or pundits types.) Glen Greenwald, Rebecca Mackinnon, Anne-Marie Slaughter with Julian Assange…and Bill Maher as guest host for comic relief when people mistake him for Assange.

On a serious note for a moment, if you could have dinner with a person who has died, who would it be? Andy Warhol would probably pick a really expensive place and stick me with the bill…so, I’ll say Lenny Bruce.

Who is your favorite Boybander and why? (Ezzy, Hazy, Weigel, Attackerman, Beutler) Donnie Wahlberg. I realize that’s not what you’re looking for, but I’ll come back to you after sourcing my #Girlbander backlash question a la Top Womerati.

When you pig out what do you eat? Ice cream, mint chocolate chip.

What is your absolute favorite item of clothing in your closet? We want the fabric, the brand, the store and the price if possible. If it’s a certain kind of underwear we don’t want to know about it. Cowboy boots from Cowtown off the highway in El Paso, $189 if I remember correctly.

Pick one: Mad Men, Scandal or True Blood. Are those boy bands? I don’t watch a lot of TV…

Have you ever had a tarot card reading? Once, by a friend, but she mixed up the death and lovers cards.

Have you ever had a near-death experience? No, but that tarot card reading put me on my guard.

Ever been arrested? When I was 16. My dad picked me up from the police station and I’ll never live it down.

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