TVNewser FishbowlNY AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

U.S. News Hires A Creative Agency

U.S. News & World Report’s Chief Marketing Officer Lee Wilcox today announced that the magazine is hiring creative agency Energy BBDO “to help us position and market our brand both to consumer and trade audiences.” In an internal email obtained by FishbowlDC, Wilcox says that he’s doing so at “a time when we need to demonstrate to the industry the ongoing commitment to and investment in our brand.”

The release states that “the agency will partner with U.S. News on a strategic repositioning of the brand, which will include brand identity work, as well as a significant multi-channel trade campaign and a future consumer campaign.”

Other Energy BBDO clients (past or present) include Brinker International (Romano’s Macaroni Grill and On the Border Mexican Grill and Cantina), DeKuyper digital, Canadian Club whiskey, and Bayer.

Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 leaves off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!