When You Assume, You Make An…
…editor have to explain in an Editor’s Note why you (Adam Nagourney) called the wrong Bill Gardner up in New Hampshire, put it in your story that Mr. Gardner (you had hoped it was the New Hampshire Secretary of State Bill Gardner) said “Do not call me here” and then your editor has to explain that “The reporter assumed he had reached the correct Bill Gardner, who lives in Manchester, but had actually called a Bill Gardner who lives in Rochester.”
Create a social media strategy, launch your campaign, and track the results in our 
Nadine Cheung
Editor, The Job Post
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