WJLA ‘Sweep’ed To Victory

On the local news front: It looks like viewers really did “move with Gordon.”

The Post’s John Maynard writes up the May sweeps numbers, and declares that after six years and 23 sweeps periods long-time leader WRC Channel 4 has slipped behind WJLA’s Channel 7 in the 5 p.m. hour–the only time that all four news channels compete. WJLA’s newscast, with Maureen Bunyan and Leon Harris, averaged 135,000 households, about 10K more than WRC. The channel’s 6 p.m. newscast with Gordon Peterson is up 50 percent and “nipping at the heels” of WRC in that timeslot.

Nationally, the sweeps numbers show that locally ABC’s World News Tonight beats CBS’ Evening News by a 2-1 margin at 6:30, and narrowly beats NBC’s Nightly News, which runs at 7 p.m

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