A Party Picture with Little or Lots of Explanation

This is certainly a case of a party neither GalleyCat was able to attend, what with it being held at Piero & Vasco‘s restaurant in Soho (the London edition) but any party where the author in question poses with a carrot next to his temple had to have been, well, a riot. And indeed, the folks at Book2Book had themselves a jolly good time at the book launch for the newly-rechristened Bateman and his latest comic thriller, I PREDICT A RIOT. So why did Headline decide that “Colin” simply wasn’t cool enough? “‘Bateman’ is clean, simple and direct,” explained editor Martin Fletcher, and they commissioned designer James Edgar to come up with an appropriate design that in Fletcher’s words is “iconic, instantly recognisable and with a touch of humour, something perhaps with the visual impact of the very best graffiti artists, like Banksy.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.