InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Adult Hardcover Sales Sagged 24.4% in August

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures, August adult hardcover sales sagged 24.4 percent compared to the same period last year with sales of $83.8 million.

At the same time, overall book sales rose 3.4 percent–totaling $1.6 billion. Adult mass market sales continued to decline in August, dipping 21.9 percent compared to the same period last year. eBookNewser has more about big increases in eBook sales in August.

The complete release is embedded below. Here’s more from the release: “The children’s book category showed decreases over August of last year, with Hardcover Children’s/YA sales down 8.0 percent for the month with sales of $77.8 million, year-to-date sales are down by 14.6 percent. Children’s/YA Paperback sales decreased 15.1 percent in August with sales totaling $58.9 million; sales fell 7.6 percent for the year to date.”

AAP Reports Publisher Book Sales for August

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!