To celebrate the release of All My Friends Are Still Dead, the authors have created a free animated GIF graphic that gives readers a quick preview of the book.

Upright Citizens Brigade Theatre member Avery Monsen and author Jory John wrote this sequel to their dark cartoon book, All My Friends Are Dead.

Check it out: “Feel free to post these GIFs where ever you’d like! It’d be neat if you made them link back to nomorefriends.net, but let’s be honest, we’ve got no way to force you. You’re your own boss, chief. You’re the master of your fate; the captain of your soul. Enjoy.”

What do you think–does the GIF image format still work as a promotional tool?

GIF images have a long and strange history on the Internet. So strange, in fact, that PBS Off the Book has created a short documentary about the format. We’ve embedded the excellent short below…