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Amazon Sells 1.3 Million Gift Cards on LivingSocial

Yesterday Amazon sold 1,301,296 gift cards in a single day using the discount coupon site, LivingSocial.

The massive response highlighted how discount sites like LivingSocial or Groupon could help bookstores and publishers–with the right deal. Read our Groupon for Publishers & Bookstores for more ideas.

Here’s more about the one-day deal: “Pay just $10 and get a $20 gift card to use at Amazon.com, the largest online retailer. Whether you are looking for something usual, like a book, or unusual, like a Borat-style mankini, you’ll find it among the millions of products listed on the site. Or, if you’re hankering for something that really stands out, put your 50%-off gift card toward the revolutionary and bestselling Amazon Kindle device. Just be sure to act fast, because deals like this only happen once in a blue moon.”

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