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Andrew Sullivan Experiments with POD Book at Atlantic

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In a print-on-demand experiment, Atlantic blog readers have pledged to buy more than 1,100 copies of a new book–potentially reducing individual book price by ten dollars.

When blogger Andrew Sullivan built a book of reader-submitted window pictures called “The View From Your Window,” he decided to see how many readers would pledge to buy the book–offsetting an over-estimated print run with a lower priced book. If you are interested, the experiment is still open.

The book is currently available for $29.95, but readers can choose to participate in a POD experiment lower the book’s price: “If you want to add muscle to our offset print run, email us in the next two days at windowbook@theatlantic.com. Write nothing in the text of the email–but in the subject-line simply write the number of books you want to buy: 1, 2, 3 etc. We’ll keep this address open until Wednesday lunchtime, after which we’ll be able to tell you what price we’ve been able to secure for the book. Then you can order at the new, hopefully lower, price.”

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