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Aping Film Styles for Fun and Promotional Profit

To recap the saga about an ancient battle between good and evil playing out among teenage vampires at an exclusive New York City prep school that began in Blue Bloods, Melissa de la Cruz sets up the release of book three (Revelations) with an animated trailer from Grapevine Productions, the same crew that developed online spinoffs from NBC’s Heroes:

The manga-influenced transitions look cool, but the real takeaway here is their strict utilitarian value as storytelling tools. The actual “animation” is fairly lowkey; there’s a few objects in motion, but for the most part we’re dealing with camera-based movement over still images or little highlighting flourishes (like all those vampire eyes).

Here’s another simple animation for a much different type of book: The University of California Press draws upon the educational filmstrips we sat through in elementary school to promote Joel Best‘s Stat-Spotting, which teaches us how to discern when the data might not equal the facts.

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