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Wednesday Jul 26, 2006
George Pelecanos is going to be a bestseller, dammit
And from the looks of things, THE NIGHT GARDENER (out early next month) may well do that, provided all of Little, Brown's initiatives - a $150,000 marketing campaign including national cable television advertisements and a "stepladder" special display at the front of Barnes & Noble stores - pay off. And also provided that everyone who picks up a copy of the book believes, as I do, that this is as good as a crime novel gets, one that manages to be commercial and accessible but doesn't sacrifice the core issues Pelecanos has explored in earlier novels. Which, ultimately, is just what he's after in reaching readers. "It's sort of like you lure people in because they are expecting something, and you give it to them on a level," he said, "but you're also giving them something more." Email This Post |
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