Battle of the D.C. Sex Scandal Pastiches

Earlier this week, in noting the non-bestselling track record of Dog Days, I observed aloud that I had forgotten to ask about the comparative performance of Jessica Cutler’s The Washingtonienne during its opening weeks last summer. Well, a little bird told me, and now I’m telling you: As noted before, Ana Marie Cox (left) has sold sold roughly 3,800 copies of Dog Days in its first three weeks of publiciation; that turns out to be two weeks faster than it took Cutler to reach the same benchmark. But keep in mind that Cox’s third week in stores also saw a 37.5% dropoff in sales from the week before, while Cutler’s sales nearly doubled (+175%) in the similar timeframe, and continued to rise for the next five weeks.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.