Bertelsmann won’t dump German book clubs

Even though the publishing conglomerate – and parent company of Random House – is looking to excise any loss-leading commodities, they have been advised to hang onto the German book clubs, according to Reuters. Instead, the consultants recommended continuing with the division’s restructuring, which should help the business post a profit of between 1 and 10 million euros ($1.29 million to $12.9 million) this year, the Frankfurter Allgemeine Zeitung wrote without citing sources in an article to be published on Thursday.

The conclusions were given as a result of tasking Boston Consulting with taking a fresh look at the company to help decide whether it should keep all six of its business lines, which generated revenue of nearly 18 billion euros last year.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.