Bo Knew Football—and Business, Too

Warner Books has announced that just before his death two weeks ago, famed Michigan football coach and athletic director Bo Schembechler had completed the manuscript for Bo’s Lasting Lessons: A Legendary Coach Teaches the Timeless Fundamentals of Leadership, so there will be no disruption in their publication plans. “We… are honored to be publishing the book that he spent the last months of his life working on,” says Warner publisher Jamie Raab. “He embodied the qualities of true leadership, and his wisdom and legacy will be passed along in his new book.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.