"I have to assume that somebody who's never heard of this book will see it in a bookstore and it will make them want to know more about the book." Chip Kidd discusses his craft in a video interview for Dwell, shot in his fabulous apartment. (Where does he get such wonderful toys?) Also, you get to hear him sing! (People compare his band, Artbreak, to the Cars; personally, I heard more traces of Scritti Politti.)

(Thanks, UnBeige!)