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Wednesday Mar 16, 2005
Judging Books by Their Covers, Uncovered
In house, their directive was clear. "Our boss, Sonny Mehta, wanted to be able to compete in the mass market. Other imprints have a standard look that we didn't really want to emulate, but we wanted to appeal to the audience that buys these thrillers," [designer Peter] Mendelsund said.Meanwhile, another article in PW breaks the same news, or breaks the news that this news is breaking, or simply breaks: One sign that Wendy Armstrong, the new special markets manager at Consortium Book Sales & Distribution, is seasoned in special sales: she is quick to judge a book by its cover. Email This Post |
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