"The Richard & Judy Book Club, which kicked off last week with The Shadow of the Wind (Orion) by Carlos Ruiz Zafon, is once again having a substantial positive influence on sales, booksellers reported this week," PN Online reports. Jon Howells, Press and Communications Manager at Ottakar's, comments, "It's taken off earlier this year, there's more recognition of Richard & Judy as a brand. Customers seem to be buying books early, before they're featured on the book club, so that they'll know what the people on the show are talking about." If only lecture hall professors could inspire such preparedness.