Many writers never think about the simple ways they can improve their Google search-ability. Today's guest on the Morning Media Menu was Isobella Jade, the petite model who wrote her memoir in an Apple Store--building an impressive author platform from scratch.

"I know what my audience is searching for on Google," she explained. "A lot of times I get first-time listeners from Google when they are searching topics related to my radio show--'modeling,' 'modeling tips,' 'petite modeling,' or 'print modeling.' I make sure my topic for the week is buzz-worthy or something that my audience is searching for," she added (around the 14-minute mark), providing some simple search optimization tools that can help all writers struggling with publicity.

Here's another excerpt: "No matter what your book is about, there's going to be a reporter or publication out there that might want to quote you. I think it comes down to analyzing you--analyzing who you are and what you can offer... I thought, 'What is it about my book to make this marketable, to make it interesting so a newspaper would care to quote me or feature my story?'"

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.