Video: Biz Blogger Takes Seth Godin's New Title Literally
Creating Customer Evangelists author Jackie Huba read through her new copy of Seth Godin's Meatball Sundae, which is a metaphor for how you can't just dress up old business with new business techniques, and decided to see what a real meatball sundae would taste like. Like she says, "Don't try this at home. Or at work."