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Can E-Book Giveaways Give Series Writers More Audience?

Remember the online Julia Spencer-Fleming giveaway two weeks ago? St. Martin’s was providing new subscribers to its mystery newsletter with PDF downloads of the first two novels in Spencer-Fleming’s series on the eve of the publication of her sixth, I Shall Not Want. Well, the results are in, and I’m told (informally) that thousands of readers took the downloads, and that the first week sales for I Shall Not Want were double that of her previous hardcover, last year’s All Mortal Flesh.

So that’s one possible plank in the argument that a controlled free release can attract new readers for an author. By allowing readers to discover Spencer-Fleming’s characters at no cost, it appears they may have motivated some of those readers to keep following the storyline. The results are admittedly vague; it would be interesting to see whether the paperbacks of books three, four, and five experienced similar bumps.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.