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Cancer Vixen Hailed in Print, Headed to Screen

Today’s NY Observer features Toni Schlesinger’s coverage of last week’s book party for Marisa Acocella Marchetto, on the heels of a Hollywood Reporter story revealing that Cate Blancett is negotiating for the film rights to the graphic memoir of Marchetto’s recovery from breast cancer. One wonders if it will include the showdown with Death featured in the book’s online trailer, narrated by Marchetto herself:

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In a related story, Page Six is reporting that the silent auction of Marchetto’s artwork at the party raised $12,000 for the Breast Cancer Research Foundation. Over at PW’s The Beat, comics blogger Heidi MacDonald passes along further news: Marchetto will donate a portion of the book’s profits for free mammograms for women without health insurance at St. Vincent’s.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.