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Publishing

The Financial Realities of Hybrid Publishing

Hybrid-Publishing-ArticleWriters today have more choices than ever when it comes to getting their work in the hands of millions. They can self-publish an eBook, hold out for a traditional publishing deal or do a combination of both, otherwise known as hybrid publishing.

Hybrid publishing uses aspects of traditional publishing (someone is doing the marketing for you), but you’ll still need to see this as running your own business. In our latest Journalism Advice column, we got the inside scoop on the financial realities of hybrid publishing:

The truth is, hybrid authors will need to put aside marketing and production funds to produce a high-quality book. That is not to say you can’t enjoy a high cash flow as a hybrid author, but you need to determine if you are willing to take a bit of a financial gamble. “I hesitate to say it’s a model that leads to success because success varies from author to author,” says Brooke Warner, co-founder of hybrid publisher SheWritesPress.com. “For us the parallel measure would be that a book ‘earns out’ its expenses, meaning that it breaks even. Many more than 10 percent of our authors are breaking even, so for me, this is an exciting place to be.”

To learn more about hybrid publishing, including how to broaden your reach with digital platforms, read: What You Need to Know About Hybrid Publishing.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

19 Indie Publishing Houses Sign with the Independent Publishers Group

ipg19 independent publishing houses have signed on with the Independent Publishers Group (IPG). According to the press release. these companies publish a wide range of genres from children’s books to short fiction to academic titles.

As of September 01, 2014, IPG has already begun to serve as a distributor for Reading Rainbow, Inc. The distribution for the other publishers will start in October 2014 and continue throughout January 2015.

When the Publishing Industry Looks at Itself in the Mirror, Does It Like What It Sees?

Late last week, Publishers Weekly released its 2014 Salary Survey. While many of the findings were what you would expect—i.e., overwhelmingly white, female employees working longer hours than the year before and with a little more pay—they still manage to leave you feeling, well… a bit disappointed.

Cue Michael Jackson’s “Man in the Mirror” and read on.

Let’s start with the (kind of) good news: 85% of respondents are at least somewhat satisfied with their jobs. We’ve also seem to have (modestly) overcome a fear of total sector collapse, with 54% of us reporting we are very or extremely confident in the industry’s future. Read more

Cartoon Network to Launch New Imprint at Penguin Young Readers Group

CN logoCartoon Network will open its own imprint at Penguin Young Readers Group.

Here’s more from the press release: “The new ‘Cartoon Network Books’ imprint will publish fun and interactive formats such as Mad Libs ®, original fiction novels and chapter books, Activity and Doodle formats, non-fiction handbooks, gift sets, and kits. The 2015 launch will feature books based on the hit shows Uncle Grandpa and Steven Universe, followed by Clarence, the upcoming We Bare Bears, and the return of The Powerpuff Girls in 2016.”

The two organizations have been partners in publishing books based on the Adventure TimeRegular Show, and The Amazing World of Gumball TV series since 2013. To date, more than half a million copies of those books have sold in the United States market. What do you think?

Judy Platt Celebrates 35 Years at AAP

plattrushdie

Judy Platt with Salman Rushdie, Sept 2004

Judy Platt is celebrating her 35th anniversary at The Association of American Publishers. The organization honored Platt with a lunch in DC today. As Director, Free Expression Advocacy, Platt heads up the AAP’s Freedom to Read Committee and the AAP’s International Freedom to Publish Committee.

In her tenure with the group, Platt has led the AAP’s advocacy work against book censorship since before Banned Books Week started 32 years ago. She has been the AAP’s liaison with Banned Books Weeks since the movement began. During that time, Platt has seen book censorship movements evolve.

“I’d say that  in my early years at AAP the majority of censorship was focused on sexually explicit materials, or ‘pornography’ and efforts were  made to keep such materials away from adults as well as minors on the questionable assumption that access to such materials resulted in anti-social behavior,” she told GalleyCat via email. Read more

Ronald Miskoff & Liz Fuerst Collaborate On ‘9/11 Stories: The Children’

911 Student Journalism ProjectRonald Miskoff and Liz Fuerst, two professors from the Rutgers University Department of Journalism & Media Studies, have compiled a digital anthology entitled 9/11 Stories: The Children.

The stories were sourced from the 9/11 Student Journalism Project. The participating student reporters spoke with 20 children who lost a parent and 1 parent who lost a child from the September 11th attacks.

The ibook itself contains original interviews, photographs, and videos. The funds generated by book sales will be donated to a 9/11 educational foundation under the direction of the North Jersey Media Group.

Houghton Mifflin Harcourt Hires Rick Wolff to Lead New Business Book Line

2bf32fcHoughton Mifflin Harcourt (HMH) has hired book editor Rick Wolff to launch a line of business books. In his new role as Senior Executive Editor, Wolff will develop and edit about 10-15 titles a year. He starts in HMH’s New York office on September 15th.

Wolff comes to HMH from Hachette Book Group where he has spent 23 years publishing business books. In his tenure, Wolff has served as the Editor-in-chief/publisher of Warner Business Books and Grand Central’s Business Plus imprint. He has been instrumental in editing and publishing many bestsellers including Robert Kiyosaki’s Rich Dad Poor Dad.

“I have long wanted to expand our business publishing here at HMH, and Rick is the perfect person to lead that effort.  His experience is unparalleled, and his track record speaks for itself,” stated Bruce Nichols, Senior Vice President and Publisher at Houghton Mifflin Harcourt.

 

Eckhart Tolle Launches New Imprint at New World Library

Eckhart TolleWorld-renowned writer Eckhart Tolle (pictured, via) will launch the Eckhart Tolle Editions imprint at New World Library.

The executives behind this imprint have been working on two books: Susan Stiffelman’s Parenting with Presence and Steve Taylor’s The Calm Center: Spiritual Reflections and Meditations. Both titles are slated for a Spring 2015 release.

Here’s more from the press release: “Tolle will work to identify and develop titles for the line, most of them written by other teachers and authors he has encountered over his past two decades of teaching. He will write a foreword for each title in the imprint and use his formidable social media presence — 1.2 million Facebook fans, 345,000 Twitter followers, and 120,000 YouTube subscribers — to promote them. Eckhart Tolle Editions aims to reach a broad audience of spiritual seekers.”

German Art Book Publisher Gestalten to Bring Children’s Books to U.S. Market

26407-1Gestalten, a German-based book publisher that specializes in titles on art, architecture, design and photography for adults, is launching a new imprint in the U.S. catering to children.

Back in April, the company launched its first line of children’s books under the name Kleine Gestalten. The Little Gestalten imprint will bring English-language versions of the publisher’s kids books to small readers in the U.S. market.

Publishers Weekly has the scoop: “Little Gestalten’s kickoff titles reflect the eclectic nature of the imprint, which will also include non-book sidelines. Debut releases include Elsa and the Night by Jöns Mellgren, a bedtime story about a girl who hides the night in her cookie jar; The Zoo’s Grand Opening: An ABC and Counting Book by Judith Drews, which introduces an alphabetical menagerie of zoo animals; andIssun Bôshi: The One-Inch Boy by Icinori, a Japanese fairytale.”

Former Aide Pens ‘Nixon’s Secrets’ Book

Nixon-AdvisorRoger Stone, a writer and former aide to President Richard Nixon, has penned a new book entitled Nixon’s Secrets.

Stone (pictured, via) gave this statement in the press release: “Richard Nixon has been the subject of curiosity and public debate for six and a half decades. Since the time I served in his 1968 campaign, I have held a deep fascination with our 37th President and, as his friend, I had the rare opportunity to witness firsthand much of the history, key decision making, and people—both good and bad—that made for his complex and personae.”

The book features stories about the Watergate Scandal, an explanation for the 18.5 minute gap in the infamous White House tapes, and more. Skyhorse Publishing plans to release it on August 11, 2014. That date was selected to coincide with the 40th anniversary of Nixon’s resignation from office.

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