AppNewser Appdata FishbowlNY FishbowlLA FishbowlDC more TVNewser TVSpy UnBeige AgencySpy PRNewser 10,000 Words MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Department of Non-News: A Quarter of Americans Don’t Read

While the AP’s story jumping off a recently conducted poll certainly sounds the doom and gloom alarm – oh gasp, one in four people in America don’t read! – and has now led to Association of American Publishers president Pat Schroeder to slam Conservatives who don’t read with an explanation that “The Karl Roves of the world have built a generation that just wants a couple slogans: ‘No, don’t raise my taxes, no new taxes,’” – the problem I have is a distinct lack of context. What percentage of Americans didn’t read in 1980, or 1960, or hell, 1900? A smaller one, no doubt, but has the decline truly been as precipitous as we think? And by “reading” is it book format, or can we count reading online, text messaging, IMs and other information-gathering techniques as reading?

Point is, if you’re going to bitch and moan about the declining readership, give me a framework. Or accept that we are by and large preaching to a converted audience for 99.99% of published books.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.