Don’t Throw the Kindle on the Woodpile Just Yet

OK, now the critics of Amazon.com‘s e-book device are just getting mean: “Kindle is what happens when a non-cool company attempts to do a closed service: a car crash.” That’s Chris Heathcote, as quoted by Adam Greenfield, who adds more detailed design criticisms to the mix:

“I’m not sure that any product with a full, physical keyboard has ever had less justification for one… I’m also perplexed by the presence of so many hard buttons. If ever an application has ever cried out for an iPhone-style gestural interface, actually justifying what might otherwise be a lazy, component-availability-driven, flavor-of-the-week decision, it’s this one.”

Jason Fried of the 37 Signals software company is having none of this naysaying, though. In his spirited defense of the gadget, he argues that, of all the complainers online, “few people had actually used a Kindle. And none of the reviewers had a chance to live with one yet.” Also, “the permanence of books” is “overrated and over-romanticized,” and the Kindle at least points the way to a bright, shiny future. So there. (Duly noted by Fried: Jeff Bezos‘s private investment fund has a stake in the company.)

(via UnBeige, where they believe “it still feels like you’re holding a big PDA and you’re fully aware that you are”)

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.