As newspaper book coverage has declined, The Daily Beast has pushed hard to publish more literary content at Book Beast.

Following the launch of a new entertainment section entitled Sexy Beast, today's special guest on the Morning Media Menu was Rebecca Fox, Director of Editorial Development & Operations at the bustling website. The show began with a discussion about New York City's remarkable recovery following the terrorist attacks on September 11, 2001. We also discussed The Daily Beast's evolution, a new advertising model for Twitter, and author James Patterson's multi-million dollar book deal with Hachette Book Group.

Here's more from the interview, as Fox explained why the site recently hired Lucas Wittmann, a 26-year-old W. W. Norton editorial assistant, to helm the books section. "Personally, I always love when you've got the perspective of people who have spent different amounts of time working in their respective industries--it keeps things lively, it keeps things juicy. There are a lot of things we can bring to one another--perspectives that make for more dynamic content."