As the media world heads into the 21st Century, one of America's iconic magazines is becoming more and more like a publisher--planning e-reader content and selling special edition bookazines.

Today's guest on the Morning Media Menu was Richard Stengel, Time magazine's managing editor. He talked about creating "bookazines" while covering the deaths of Michael Jackson and Senator Ted Kennedy. He also shared thoughts about digital readers and magazine readership.

Here's an excerpt: "I was an early convert to the Amazon Kindle, and one of the things we saw was that people were buying content, even apart from books, when it wasn't that great--or as good as it was online or in print. To me these devices are in some ways, one of the future forms of journalism and content ... What is a magazine story on an e-reader, when e-readers are full color, when there's video and audio? We're looking into all those things right now. To me, it's a very fruitful category going into the future."