From agent to author

Jonny Geller is well-known in the UK for getting his clients (including Michael Marshall Smith, Anna Maxted and Adele Park) some seriously big deals. But now, as the Bookseller reports, the Curtis Brown agent has gone and got one of his own for a rather quirky little idea.

In Yes, But Is It Good for the Jews, to be published by Penguin Press in the UK and Bloomsbury in the US this coming autumn, Geller adopts the role of director of the Judological Institute of Spiritual Mathematics. “He has determined that guilt, Google and Star Wars are good for the Jews, while Desperate Housewives, Sudoku and colonic irrigation are not.”

So basically, it’s what happens when a Lenny Bruce routine is co-opted into a book idea, after a fashion…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.