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Good Books Good Cause Literacy Campaign at Sundance Film Festival

Media Muscle’s “Good Books Good Cause” literacy campaign shared books with stars at the Sundance Film Festival.

The campaign aimed “to remind readers of all ages that, despite the technical maelstrom that surrounds us, books still light up our imagination–contributing to the Charter Oak Challenge Foundation, an organization dedicated to fighting poverty.

This is reportedly the first time books were featured at Sundance’s gifting suites. See the images embedded below for a glimpse of celebrities reading.


Members of the Pussycat Dolls were spotted with Emily and Einstein by Linda Francis Lee and The Hypnotist by bestselling author M.J. Rose.


TV personality Shar Jackson grabbed WILLOW by Julia Hoban.


Who knew Hercules was a bookworm? Actor Kevin Sorbo and wife Sam Jenkins were snapped with Reckless by Andrew Gross and a gift bag from eCHOOK, a new publishing app.

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