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Hear from Disney, Time, and Microsoft at Publishing App Expo: Early Bird Rates End Today

Join us at Publishing App Expo, December 7-8, and get an inside look at how to bring your stories to tablets and mobile devices. Early bird rates end tonight at 11:59 p.m. ET. Register now and save.

You will learn how to build apps within budget, maximize discoverability, and monetize content across all publishing platforms. The conference program features magazine, book publishing, and app development experts and leaders who will draw a comprehensive roadmap of the publishing app world.

View full program here. You’ll hear from Lyle Underkoffler (VP of digital media, Disney Publishing Worldwide), Jeanniey Mullen (global executive VP and CMO, Zinio), Craig Ettinger (general manager, Time.com), Adam Schneider (manager of business development, Microsoft TAG), and more.

Session topics include:

  • A practical, hands-on tutorial on building a publishing app from scratch.
  • How to monetize your app and set up subscriber payment systems.
  • Impact of Amazon’s Kindle Fire tablet and the ramifications of Amazon’s new role as a book publisher.
  • How to maximize discoverability & profitability in book app marketplaces.
  • App update management, negotiating royalties, and keeping contact with readers.
  • Building a successful marketing campaign using apps

 

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!