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How to Use Google TV Ads to Promote Your Book

seth23.jpgSo you spent time, energy, and money building a brilliant book trailer for your new release. Why not put it on TV? Today, one advertising reporter explained how you can use Google TV Ads to promote your book.

Today’s guest on the Morning Media Menu was Slate ad critic Seth Stevenson. At Slate V, he built a simple video advertisement, and used Google TV Ads to broadcast his ad on cable television–scoring a staggering 1.3 million total television views in a week, all for $1,300.

Press play on the embedded player below to listen.

He summarized how publishers can use this new tool: “For publishers, or even for individual authors, it’s a great tool…I know in publishing today you don’t need to sell too many books to be considered a success. If you can reach 500,000 people with an ad for your book for $500, the math almost makes too much sense.”


Stevenson concluded: “I do in fact have a book coming out in April–Grounded: A Down to Earth Journey Around the World … I am seriously considering making an ad and broadcasting it on television. Why not? Publishers are making these little book trailers, slideshows, and such, and they put them up on YouTube or the author’s website. But for not a lot of money, we could be putting them up on cable TV. I could target my book to the travel channels–it seems like a no-brainer.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.