iRex Unveils $399 eBook Reader

Several major corporate players entered the eBook race today as iRex unveiled a $399 digital reader (pictured) with a 8.1-inch screen and some powerful partnerships: Best Buy (BBY), Barnes & Noble (BKS), and Verizon (VZ).

Here are more details from PC World: “Starting in November, Best Buy will stock both the new Royal Philips Electronics’ e-reader, the iRex DR800SG, and also Sony’s impressive new line of e-readers. Meanwhile, Verizon joins the fray by supporting the new iRex with unlimited data connectivity to wirelessly download titles from Barnes & Noble’s e-book store.”

If the crowded market of e-readers has left you confused, TechCrunch has created an concise and helpful eBook digital reader chart. In addition, follow all the digital book news at GalleyCat’s new eBooks category.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.