Jeff Pinsker has joined Scholastic as the president of the KLUTZ imprint. This “book plus” imprint publishes children’s activity books and related products.

In his new role, Pinsker (pictured) will be responsible for promoting and developing the KLUTZ brand. He will oversee the creative decisions, marketing campaigns and sales.

Here’s more from the release: “Most recently, Jeff Pinsker was the CEO of INFINITOY, an educational toy company that acquired the rights to ZOOB, a unique construction toy line, and launched QUIZMO, a hand-held electronic quiz game. He has authored 13 books, including the QUIZMO Series and entries in Spinner Books’ Armchair Puzzlers Series.”