JK Rowling is Not Writing a Mystery

A Sunday Times dispatch from the Edinburgh International Book Festival had Ian Rankin telling a reporter that his wife had seen J.K. Rowling “scribbling away in a café” on “her Edinburgh criminal detective novel.” Much bloviating among the literary punditry followed, but those who said they didn’t believe it turned out to be the most astute: Rankin later told The Guardian the whole thing was a joke that got out of hand.” Oh, and it turns out that he didn’t actually tell a reporter anything at all, save to the extent that he told a reporter and about 600 other people in the room where he was speaking.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.