Late Stats on 2007 Bookselling Show Promise

This is probably old news to some of you, but just in case: PW put out the numbers on Novemer’s bookstore sales, citing a 7.5 percent rise for the month, with revenues of $1.19 billion. That rate of acceleration was ahead of the entire retail segment, which only showed a gain of 6.7 percent. On the other hand, the very slow start in early 2007 means that the year-to-date revenues only went up by 0.8 percent. We’ll see what happens when the holiday stats come in…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.