Lesson 1: Product Placement, Not Concealment!

An update to that earlier item about product placement in comic books, as The Beat steers us towards a revelation about that Nike swoosh in New X-Men. At left is a bit of the image that accompanied the WSJ article, at right the image as it appeared in the comic that was released to the stores:

marvel-nike.jpg

Of course, the most likely explanation is that Marvel simply suppled the Journal with unlettered artwork, and Nike logos do appear elsewhere in that same issue, but I can easily imagine the memo that’s going to circulate to comic-book letterers…

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.