Let Your Phone Read to Your Kids

Thanks to a partnership between Random House and Vocel, a company that creates applications for wireless devices, HIT Entertainment’s Thomas & Friends franchise will be appearing on Sprint cell phones. The application, based on the book and video Thomas and Percy and the Dragon, can read aloud while highlighting words on the screen as they’re spoken. No word yet on how much screen time the anthropomorphic tank engine and his colleagues actually get…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.