After six years at Vintage & Anchor Books, publicity manager Lisa Weinert is leaving to serve as marketing manager at Open Road Integrative Media.

Last year, Weinert made headlines for her unconventional campaign for Undiscovered Gyrl. Founded by Jane Friedman and Jeffrey Sharp, Open Road Integrated Media is an eBook-focused company with a new kind of publishing model.

In her announcement, Weinert wrote: “I leave with a heavy heart. Still, I can’t wait to hit the ground running and explore all aspects of digital publishing in a collaborative and innovative environment.”