“New-York Ghost” Busted: Times Unmasks Zine Editor

Usually, the literati who turn up in Sunday’s “The City” section of the NY Times are writing guest essays about their charming (or wretched) metropolitan lives, but Ed Park wound up as a profile subject when his role as the publisher of the New-York Ghost newsletter was officially revealed. Each issue of the zine, containing “an assortment of stream-of-consciousness prose, whimsical poems, dream transcripts and archival illustrations,” is sent to subscribers by e-mail as a PDF file. If sample articles like “One-Word Review: Hilarious” feel a bit McSweeney’s, perhaps that’s to be expected: One of Park’s many current gigs is on the editorial staff of The Believer. (His first novel, Personal Days, is due from Random House next May.)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.