No Plans for Digital Reader at Borders

Today Borders (BGP) CEO Ron Marshall rejected the idea of building a reading device like his competitors at Barnes & Noble (BKS) and Amazon.com (AMZN). Here is his quote, via Reuters: “I don’t anticipate us doing our own e-reader for a whole variety of reasons, not least of which is that we’re not a technology company. We’re booksellers.”

GalleyCat has been tracking the stock performance of the major companies that influence the bookselling business. We created this chart with eight publicly-traded publishing stocks hand-picked by our readers–including company name, symbol, current stock price, and price increase or decrease at week’s close.

-Name- -Symbol- -Last price- -Change-
The McGraw-Hill Co. MHP 34.24 -0.15
Books-A-Million, Inc. BAMM 6.57 -0.01
Borders Group, Inc. BGP 1.08 -0.05
Amazon.com, Inc. AMZN 128.48 1.57
Barnes & Noble, Inc. BKS 18.39 -0.18
Wiley John & Sons Inc. JW.A 42.5 -0.27
Scholastic Corporation SCHL 28.26 0.31
News Corporation NWS 15.7 0.27
Google Inc. GOOG 596.27 2.33
Apple Inc. AAPL 195.5 3.64
Sony Corporation SNE 28.64 0.06

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