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Survey: ‘One in Every Three People Who Download eBooks on Their Digital Readers Do So Illegally’

The High Low tackled one of the toughest questions facing publishers: “Will eBooks become the next Napster?” They quoted some surprising statistics.

Here’s more from the article: “One in every three people who download e-books on their digital readers do so illegally, according to a survey of 1,959 consumers conducted by a British law firm … Record labels notoriously lost millions thanks to Napster (which was eventually ruled illegal), and now publishers are staring down the same tunnel.”

The same survey also revealed that twenty five percent of those who admitted to illegally downloading eBooks would continue to do so in the future. Because illegally downloaded books are not physical objects, pirates tend not to classify their activities as stealing. What do you think about this dilemma?

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.