InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Online Poll Estimates 70 Percent of Kindle Readers Are Over 40

amazon_kindle_21.jpgFollowing a straw poll of 700 Amazon Kindle users, CNET estimated that seventy percent of the digital reader’s users are over forty-years-old.

While the article doesn’t claim that the poll is scientific, the study should make publishers think about where to target their e-book resources. If these numbers are believed, only 15 percent of all Amazon Kindle users are under 30-years-old. Is the Kindle 2′s $359 price-tag keeping out younger readers?

Here’s more from the post: “Like I said in my previous post, if you look at the Amazon thread, a lot of senior folks bought the Kindle–and now the Kindle 2–partially because the digital reader is easier to handle than regular books for arthritis sufferers. It also helps that you can increase the font size, if you have trouble viewing small print in books.”

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!