FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Online Poll Estimates 70 Percent of Kindle Readers Are Over 40

amazon_kindle_21.jpgFollowing a straw poll of 700 Amazon Kindle users, CNET estimated that seventy percent of the digital reader’s users are over forty-years-old.

While the article doesn’t claim that the poll is scientific, the study should make publishers think about where to target their e-book resources. If these numbers are believed, only 15 percent of all Amazon Kindle users are under 30-years-old. Is the Kindle 2′s $359 price-tag keeping out younger readers?

Here’s more from the post: “Like I said in my previous post, if you look at the Amazon thread, a lot of senior folks bought the Kindle–and now the Kindle 2–partially because the digital reader is easier to handle than regular books for arthritis sufferers. It also helps that you can increase the font size, if you have trouble viewing small print in books.”

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!