FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Picador UK Embraces Simultaneous Hard/Soft Publishing

Following up on September’s conversation about publishing hardcover and trade paperbacks simultaneously in a bid to “save” literary fiction, the British wing of Picador announced yesterday that it will be dual-formatting most of its fiction starting next spring. The Bookseller‘s Katherine Rushton wuotes publisher Andrew Kidd:

“When are we going to accept that we live in an A and B (now mostly B) format country; that only a tiny handful of authors command enough reader loyalty to achieve viable hardback sales; that by concentrating promotional energy on a moribund format we are doing no favours to the format people actually want to buy?”

Is hardback literary fiction really a moribund format with no hope of resuscitation? Does Kidd’s bleak outlook on the UK market hold much relevance for us here in the US? What do you think?

Mediabistro Course

Freelancing 101

Freelancing 101Learn how to manage a top-notch freelancing career! Starting December 1, you'll hear from our expert speakers on the best practices for launching a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!