Plastic Logic Unveils Space-Age Reader

As the literary world criticized and praised the Kindle 2 this week, another player quietly debuted: Plastic Logic. The flexible space-age reader will hit stores in 2010 with a lightweight, super-thin, letter paper-sized screen.

In the video above, lit-blogger Edward Champion explored the new device at the O’Reilly Media Tools of Change conference. Even though the device hasn’t hit the market yet, the company has inked deals with Financial Times and USA Today.

Here’s more from Wired magazine: “[W]e think Plastic Logic has a chance to nab this new market. It’s got a couple things going for it. First of all, a touchscreen, which is clearly the direction the industry is moving in. The iPhone set this precedent. Second, the size … That’s why Plastic Logic’s notepad size is its strongest selling point.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.