PopMatters interviews the talent behind Iowa City's Impetus Press, which immediately makes me jealous that I'm not working out of an office space that looks like "a cross between the old Playboy mansion and the set of a James Bond film." (Though, actually, I'd probably prefer the sets from Our Man Flint; if you're going to do something, go all out, I say.) So, anyway, Jennifer Banash and Willy Blackmore looked at the publishing landscape and determined that "if you're not writing purely mainstream fiction or radical experimental fiction, there's no place for you," and then they decided to make that place, first to publish Banash's Hollywoodland: An American Fairy Tale (no connection to the upcoming movie), then for a novella by Kate Hunter, and later this fall they'll be publishing Jamie Clarke's Vernon Downs, that notorious thinly veiled portrait of Bret Easton Ellis. And then after that, they've got the debut novel from Nick Antosca, who inadvertently achieved some notoriety of his own but seemed like a perfectly nice guy when we met him at a book party a few months back.

As it happens, quite a few of these people will be showing their stuff in New York City soon, as the Impetus Press roster convenes for a reading at KGB Bar on Monday, Sept. 18.