For your weekend reading pleasure, here are our top stories of the week, including a possible merger between two major publishing companies, Halloween costumes based on books (like this Where the Wild Things Are costume).

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1. What’s Inside Your Writing Survival Kit?

2. The Hobbit Mural Joins NYC Skyline

3. Stephen King Story Adapted as Free Web Comic

4. Andy Serkis to Direct & Act in Adaptation of Animal Farm by George Orwell

5. Free Sites to Promote Your eBook

6. 10 Ways to Syndicate Your Online Writing

7. Major Reorganization at Simon & Schuster

8. How To Cope with Facebook EdgeRank Changes

9. Halloween Costumes Based on Books

10. Random House & Penguin Consider Combining Forces